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Building Digital Communities

Presentation Digital Engagement

2021-05-20 | 04:10 PM - 04:35 PM | Grip Main Stage

Keeping communities engaged year-round is a challenge for many exhibition organisers. By adopting digital strategy, exhibition organisers not only can build year-round engagement with their customers, but also extend the audience reach and amplify their events’ influence. Global Sources has been a pioneer in this area and in this session, Wendy Lai will share some of the company's experiences with its digital strategy over the years.