About the event

UFI Asia-Pacific Conference 2025

13 - 14 February 2025 in Melbourne, Australia

🎉 Don’t Miss Out!

In 2025, UFI, the global association of the exhibition industry, is taking its annual Asia-Pacific Conference to Australia for the very first time! Mark your calendars for the 13th and 14th of February! We’re expecting hundreds of delegates from all over Asia to join us at the Melbourne Convention & Exhibition Centre (MCEC), our host this year.

Get ready for two days packed with networking, insightful speakers, and engaging panels. We’ll be diving into hot topics like sustainable events, the impact of AI, the booming Indian market, the future of M&A in our industry, and innovative event ideas.

🤝 Experience It Live

Exhibitions in the region continue to enjoy robust growth, but we still face some big challenges. From tackling climate crisis with sustainable practices to navigating the changes AI will bring, and meeting the evolving demands of visitors and exhibitors, there’s plenty to discuss and debate.

🛫 Join us!

So, join us in Melbourne on the 13th and 14th of February for the UFI Asia-Pacific Conference.

It’s going to be an event you won’t want to miss!

🏢 Our Host City

Melbourne offers an exceptional blend of culture, creativity, and outdoor activities. It is known as the coffee capital of Australia. And its food scene has something for everyone from food trucks to fine dining. Packed with art galleries, museums and street art, there is an abundance of vibrant culture.

Melbourne ranks as Australia’s most livable city known for its parks and gardens as well as easy access to breath-taking coastlines. It is also a great place for sports. Melbourne hosts one of tennis’ Grand Slams, the Australian Open as well as Australia’s F1 and it is birthplace of Aussie Rules Football.

The Melbourne Convention and Exhibition Centre, the largest venue of its kind in the Southern Hemisphere, is designed with sustainability and cutting-edge technology at its core. MCEC is the perfect host for one of UFI’s largest conference. With its cosmopolitan atmosphere, coffee culture, and friendly locals, Melbourne promises to offer participants an unforgettable experience!

UFI delegates who are representing venue businesses are invited for the AIPC@AIME Summit.

Anyone who is interested can register for this event free of charge using the link below.

➡️Please note, UFI is not involved in the registration or organisation of the event. We just help to spread the message to the UFI delegates only.

❓If you have any questions about this event, please contact AIPC directly: https://aime.com.au/contact.

The summit will take place on February 12 at the MCEC and is free of charge.

AIPC@AIME Summit Registration

The team at ICC Sydney are thrilled to invite you to an exclusive ICC Sydney site tour and cocktail reception following the UFI Asia Pacific Conference in Melbourne.

➡️Please note, UFI is not involved in the registration or organisation of the event. We just help to spread the message to the UFI delegates only.

The tour will take place on February 15 at the ICC Sydney Convention Centre and is free of charge.

ICC Sydney Experience Registration