Panel Session: How to Reinvigorate a Declining Show
Conference
2025-02-13 | 04:10 PM - 04:45 PM (GMT+10:00) Melbourne | Meeting Room 105 & 106, Level 1, MCEC
What to do when a once-thriving trade exhibition brand starts to feel outdated and a decline in attendee engagement sets in. In this session, Jo-Anne, Matt and Stuart will discuss and debate effective steps that organisers can take to revitalise a failing exhibition. This includes how exhibitions can leverage new technologies to enhance the experience for younger attendees who have distinct habits regarding technology and physical spaces.
