The Rise of Festivals: How SXSW Sydney is Redefining the APAC Event Landscape
Conference
2025-02-14 | 12:15 PM - 12:50 PM (GMT+10:00) Melbourne | Meeting Room 105 & 106, Level 1, MCEC
SXSW Sydney is transforming the APAC events industry by merging multiple festivals - Music, Gaming, and Screen - with an expansive conference and expo, creating a dynamic ecosystem that is greater than the sum of its parts. Now entering its third year, SXSW Sydney has become a key business destination, fostering innovation, cross-industry collaboration, and audience engagement. In this session, discover how this unique model benefits exhibitors, partners, and attendees, and gain insights into how festivals are evolving to drive business, cultural impact, and regional growth in APAC.
