The Event Directors Summit in Macau
This new UFI event was launched in June 2023 as part of the European Conference – and now it is coming to Macau!
The UFI Event Directors Summit is a half-day summit and participation is strictly limited to 25 event/exhibition directors.
It will be held on the morning of Thursday, 7th March at The Parisian in Macau from 9:00 am to 12:00 pm ahead of the UFI Asia-Pacific Conference.
There will also be drinks and “ice-breaker” activities on the evening of Wednesday, 6th March.
How To Be An Event Maverick
Event Mavericks are teams, shows, and brands who stand out from the rest. The UFI Asia 2024 Event Director’s Summit welcomes event and brand leaders to explore strategies to further grow their teams and events into Mavericks.
Led by Ben Veechai, MD of jwc Southeast Asia and former VP at Informa Markets, the three-hour Event Director’s Summit will engage you through an interactive event workshop on designing innovative event experiences.
This workshop touches upon growing events by developing techniques towards better understanding your customers’ needs and designing amazing experiences and strategies to grow these segments. This half-day session also includes lessons learned on leadership and motivation of teams.
The Event Director’s Summit will be largely case study-base from outperforming shows around the world, includes individual and groups activities, and leaves participants with concrete blueprints towards augmenting their shows and teams into Mavericks.
The summit is free to attend for any Event/Exhibition Directors who have registered to attend the UFI Asia-Pacific Conference which will begin immediately after the conclusion of the summit.