Ben Veechai

Ben Veechai


BVM Consulting Ltd.


Ben Veechai is the founder of BVM Consulting Ltd., who specializes in training and consulting within the exhibition, conference, and events industry.

Born in Bangkok, Thailand, and raised in the United States, Ben attended Boston University’s School of Management and later obtained an MBA with distinction at the University of Hong Kong. Whilst in the US, Ben spent several years working for B2B and B2C media brands including International Data Group’s (IDG), PC World, Macworld, and InfoWorld publications. Ben later joined UBM Americas serving as the Marketing Director for the company’s Game Developer division—producers of the Game Developers Conferences® and publications-- for nearly five years. In 2011, Ben moved to Hong Kong to serve as Vice President of Marketing & Corporate Communications for UBM Asia through 2020 and through the company’s acquisition by Informa. During this period, Ben coached and mentored 400+ marketers who organized over 130 shows annually towards outperforming success. Ben also most recently worked under jwc GmbH serving as a Senior Consultant of Event Marketing and MD of jwc’s Southeast Asia operations for three year.

With over 20 years of corporate and direct marketing experience in media and events, Ben regularly speaks at worldwide MICE events as well as guest lectures at universities on the topic of events, marketing, customer insights & experience, and career development.  Driven by a passion for event teams to excel, Ben’s unique style of coaching has transformed good events into great events, and great events into recording breaking ones.

Company website:

Speaker on

Event Directors Summit (EDS members only)

Event Directors Summit
03/07/2024 | 09:00 - 12:00 (GMT+08:00) Hong Kong| Bordeaux 7.5-7.6, Level 5, the Parisian Macao

Conferences & Exhibitions, Communities & Technology – What We should Be Learning From Each Other

03/07/2024 | 14:50 - 15:20 (GMT+08:00) Hong Kong| Ballroom 7401AB-7504, Level 5, the Parisian Macao