The Rise of Live Commerce: How Influencers are Transforming B2B Exhibitions in China
Conference
2026-03-06 | 09:25 AM - 09:50 AM | Plenary Hall 1, Level 1, QSNCC
Live commerce in China is rapidly transforming the retail landscape, with social media influencers and KOLs live streaming from exhibitions to engage audiences and drive sales. Athena Gong from Informa Markets will share how online influencers are revolutionizing sales at B2B exhibitions in China. Discover how the convergence of B2B, B2C, entertainment, and live transactions is reshaping the future of trade shows and enhancing event experiences.
