KOLs at Exhibitions: The Live Commerce Trend
Conference
2026-03-06 | 09:25 AM - 09:50 AM
Join us for this fascinating session in which Athena Gong from Informa Markets shares how online influencers are driving sales at B2B exhibitions in China. We will learn how the lines between B2B, B2C, entertainment and onsite transactions are blurred.
