Michael Lee

Michael Lee

Chief Executive Officer

Hustle & Bustle Group


Michael started Hustle & Bustle (H&B) with a simple but big dream - to bring people closer to each other and to their passions through shared experiences.

As an immersive storytelling and edutainment group, H&B has curated unique event campaigns and groundbreaking exhibitions that seamlessly blend arts, culture and technology. These include the Fullerton Concours d’Elegance, Southeast Asia’s first of its kind premier celebration of the automobile, and Dale Chihuly: Glass in Bloom, Dale Chihuly’s first major garden exhibition in Asia amid the COVID-19 pandemic. H&B also organised the highly-raved Van Gogh: The Immersive Experience, the first in Southeast Asia.

Today, H&B’s team of Brand Custodians, Community Builders and Event Innovators looks to bring its brand of ingenuity and originality to the rest of Asia.

Speaker on

Panel Session: The Evolution of Event Formats

03/08/2024 | 09:10 - 09:40 (GMT+08:00) Hong Kong| Ballroom 7401AB-7504, Level 5, the Parisian Macao