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Peirui Tan

Programme Manager / Advocacy and Alliances

Biography:: Peirui joined UFI as Programme Manager for Advocacy and Alliances in 2023. She works with UFI members and global partners to advance the exhibitions industry’s advocacy agenda and strengthen its voice with key stakeholders worldwide. 

A Singaporean based in Frankfurt, Peirui brings over 20 years of international experience leading government engagement and industry development initiatives at the intersection of public policy and private sector priorities. She has held senior roles with the Singapore Tourism Board and Business Events Sydney, driving strategic initiatives and high-impact partnerships to strengthen national and industry competitiveness.

Peirui holds a Master of Public Administration from the University of Southern California and a Bachelor of Business Administration (Hospitality Business) from Michigan State University.