Greg Crandall
Senior Vice President
- Company:
- Global Activation Pico International
- Country:
- Hong Kong
- Biography:
- For more than four decades, Greg has worked at the intersection of creativity, technology, and human experience, helping brands connect with audiences across the United States and Asia. He began his career in California, collaborating with Silicon Valley pioneers including Apple, Disney, Adobe Systems, HP, Motorola, and Silicon Graphics.
After relocating to Asia Pacific in 2000, Greg spent 25 years in senior creative and leadership roles as a Creative Director, entrepreneur, and publisher of influential luxury and lifestyle titles such as Tatler, Where, and HK Mag, building deep expertise in content, audience engagement, and digital transformation.
Today, as Senior Vice President of the Global Activation Team at Pico International, Greg leads global brand relationships and major initiatives including the Olympic Games, World Expo, and COP, driving innovation across live and digital experiences. His contributions to the industry were recognized by EventEx in 2025, which named him among the most influential event professionals in Asia and globally.