China 2026: 10 Key Considerations on China’s Consumer Economy
Conference
2026-03-05 | 04:45 PM - 05:10 PM
In this session, Chris Baker, Founder of Totem, unpacks 10 critical insights shaping China’s consumer economy in 2026, drawn from Totem’s annual survey of 91 brand CMOs and marketing directors.
Moving beyond headlines, the presentation explains how China’s economy is structurally changing — from category consolidation and price pressure to the rise of experience-led consumption, athleisure, and emotional “feel-good” purchases. Attendees will gain a clear, data-backed view of where budgets are moving, how consumer confidence is evolving, and what this means for social commerce, influencers, and brand planning in the year ahead.
