Chris Baker
Founder
- Company:
- Totem
- Country:
- Canada
- Biography:
- As the founder of Totem Media, Chris is keenly focused on what the future of marketing looks like.
He writes, speaks and works with clients to help unlock growth opportunities with new markets, channels and technologies. Totem reports and white papers on topics such as China, DTC marketing, AI and social commerce have been downloaded 2.0million+ times.
In his 20 years of experience as a marketer and strategic planner Chris has been centered around connecting the global, China and APAC ecosystems, re-mixing best practices from each area. He has helped some of the world's top brands achieve meaningful breakthroughs; Apple, Volkswagen, Starbucks, Nike/Converse, Virgin, Omega/Swatch Group, Tencent, New Balance, Disney, among others.
Chris is also a RETHINK Retail “Top Retail Expert” for 2026.