Jaruwan Suwannasat

Jaruwan Suwannasat


Thailand Convention & Exhibition Bureau


Jaruwan Suwannasat is the Director of MICE Intelligence and Innovation at the Thailand Convention and Exhibition Bureau (TCEB), where she plays a key role in promoting Thailand's MICE industry. With the vision to infuse the sector with cutting-edge knowledge and innovation, she founded the MICE Intelligence & Innovation division in 2017.

Boasting over a decade of experience in the MICE industry, particularly exhibition. Jaruwan's career spans significant roles, including Director of International Exhibition at TCEB prior to the current role. Her background is enriched by diverse skills in marketing, branding, and event management with global firms like Heineken, Boots Retail, and Central Retail Thailand, blending international insights with local expertise.

Jaruwan holds a Ph.D. in Technopreneurship and Innovation Management from Chulalongkorn University, Thailand, and a Master’s in International Marketing from the University of Strathclyde, UK. Her academic and professional journey underscores her commitment to driving strategic, innovative growth in the MICE industry.

Speaker on

Leveraging Social Impact Initiative, Diverging Your Sustainable Business Outcome

03/08/2024 | 11:45 - 12:20 (GMT+08:00) Hong Kong| Ballroom 7401AB-7504, Level 5, the Parisian Macao